Homeowner HQ

Terms of Service

Last updated November 8, 2026. Homeowner HQ is a product of MockTools (Steven Mock), Kansas City, Missouri. Using Homeowner HQ means you accept these terms.

The service

Homeowner HQ gives realtors and lenders a homeowner-book platform: load your past-client book, get a Sell score (0–100) on every homeowner, send home-value updates under your name, and message inside the app. Homeowners use their side free, always.

Price

Joining is $25/mo for realtors and $5/mo for lenders at the founding lender rate. Sending messages inside HQ is a $100/mo unlock — $125/mo total for realtors, $105/mo total for lenders. If a lender sponsors a realtor, the lender's plan pays the realtor's $25/mo join and the realtor pays $0 to join. Reading and receiving messages is free. Subscriptions are billed through Whop and renew monthly until cancelled; cancelling stops the next renewal, not the current month.

Your book, your responsibility

You may only load and email your own client list — people you have a real relationship with. Never a cold, bought, or scraped list. Recorded opt-outs are applied automatically by the app; you must not re-add or email an address that has opted out. You are responsible for your sends, your messages, and your videos.

Messaging

Inside HQ, lenders can send connection requests; realtors accept or decline them. Sending is capped and paced to keep the network clean (currently 100 new conversations a day, paced at 10 starts per 30 minutes; replies are unlimited). Abusive, deceptive, or spam messaging ends accounts.

Numbers are estimates

Home values and equity figures in HQ are automated estimates — not appraisals, not guarantees. The Sell score is a ranking aid built from four inputs — equity, time in the home, value movement, and replies — not a prediction that anyone will sell.

Sponsorship

A lender's sponsorship pays a realtor's join and puts the lender's name and company on that realtor's homeowner updates, once the realtor approves the connection. Sponsorship never includes homeowner data: no books, no names, no lists, and no leads are promised or sold.

Liability and changes

Homeowner HQ is provided as-is. To the extent the law allows, MockTools is not liable for indirect damages arising from use of the service. We may update these terms; the current version always lives at this page. Missouri law governs.

Contact

Use the support desk inside the app, or write to MockTools, 7108 N Bristol Ave, Kansas City, MO 64119.