Homeowner HQ · Guides

How should a realtor send video updates to past clients?

Short, personal, and about their home: 'Your value moved this month — here is what changed on your street.' Sixty to ninety seconds, one take, your face or just your voice over the numbers. The part most tools skip is the proof: in HQ every video send reports back per recipient — sent, delivered, played, how far they watched, and whether they replied — so a video habit is measured, not hoped for.

How HQ's video works

Record in the app, upload a file, or paste a YouTube or Wistia link. Write your own subject line (a fixed subject is a tell that it is a blast). The send goes out from HQ on Amazon AWS to that one homeowner or realtor, with their name and their numbers in the message around the video. One library covers the whole job: an introduction video plus a small set of situation videos — value moved, equity milestone, market shift — recorded once and reused.

Corrections close the loop: a homeowner who watches can fix their facts from the player page, and the correction updates their record and their Sell score before your next send.

Against the alternatives

Homebot, per its own Help Center, hosts no video: the video lives behind a digest click as a pasted link, the subject line cannot be changed, sends drip once a week, and nothing reports a specific person's play. BombBomb is a real video-email tool but a separate paid product — and in Homebot's world it is literally a paid add-on. HQ's position is simple: video belongs inside the same $125/mo total as the book and the messaging, with the proof report as the standard, not an upgrade.

Quick answers

Do I need to record a new video for every client?
No. Record one introduction and a handful of situation videos once; HQ personalizes the send around each homeowner's name, value, and equity. A fresh one-take video for a hot contact still beats any library — the composer makes that a two-minute job.

Can I use a video I already have on YouTube?
Yes — paste a YouTube or Wistia link and it rides the same sends, with the same proof report wherever the embed allows tracking, labeled honestly where it cannot.

How do I know anyone watched?
The proof report on every send: delivered, played, 25/50/75/100% watched, and replies. If it is not in the report, HQ does not claim it happened.

Open Homeowner HQ

Realtors join Homeowner HQ for $25/mo and lenders at the $5/mo founding rate, with a $100/mo messaging unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free. Homeowner HQ runs and is a MockTools product — not affiliated with Homebot Inc. of Denver (homebot.ai).