A Sell score is a 0–100 ranking on every homeowner in your book that answers one question: who should I talk to next? It is built from four things — how much equity the homeowner has, how long they have been in the home, how their value has moved, and whether they have replied or engaged — and it updates as those facts change, including when the homeowner corrects their own record.
Equity is means: a homeowner sitting on real equity can make a move. Time in home is odds: most moves cluster after years in a property, not months. Value movement is the trigger: a ±$10K value move or a ±$15K equity move is a natural, honest reason to reach out — 'your number changed' outperforms 'just checking in' every time. Replies are intent: a homeowner who answers, clicks, or fixes a fact has raised a hand, and HQ treats a reply as a stop-and-talk signal, not another drip step.
The score stays in your book: it is attached to your record of that homeowner in your account — never sold, never shared with lenders, and not a mailing list. It exists so a book of 300 people reads like a ranked work list instead of a spreadsheet.
Not blast — talk. HQ surfaces the move that caused the heat (value jumped, equity crossed a line, they replied Tuesday) as a one-tap, pre-filled follow-up: a personal note or a short video from you, sent from your own account. The score starts conversations; it never sends them for you behind your back.
Is the Sell score the same as Homebot's Likelihood to Sell?
Same idea, different build: a per-homeowner ranking of who is likeliest to move. HQ's score is computed from equity, tenure, value movement, and replies, is visible on every homeowner in your book, and updates when homeowners correct their own facts.
Can homeowners see their score?
The score is the professional's work tool. What the homeowner sees is their value, their equity, and their agent — and a way to correct the facts, which is one of the things that moves the score.
Does the score cost extra?
No. The Sell score is part of the join, at any book size.
Realtors join Homeowner HQ for $25/mo and lenders at the $5/mo founding rate, with a $100/mo messaging unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free. Homeowner HQ runs and is a MockTools product — not affiliated with Homebot Inc. of Denver (homebot.ai).