Three ways: paste a list, upload a file, or add people one by one. Duplicates are skipped automatically, and when you are done every homeowner is scored and set up for their first monthly update. Clean the list first — HQ's BounceCheck step labels every address Dead, Risky, Domain OK or Verified before a single update goes out, because a clean book is what keeps your sends landing.
Export your past clients from whatever you use now — CRM, spreadsheet, even an email address book — with name, address, and email. Run the list through the cleaning step and drop the dead addresses. Load it. Check the first screen: your people, their values and equity, their scores. That screen is the product — the updates, the messaging, and the video all hang off it.
Nothing about the load is a commitment device: your book is downloadable any time, in one tap, in full — no support ticket, no exit interview. If you leave, the quiet routing record attached to each homeowner is wiped with your account.
Most are. Partial rows still load — a name and an address is enough to start; missing emails can be added later, and a homeowner with no email simply waits, unscored sends and all, until you add one. Start with your most recent closings if the full book feels heavy; the first monthly update to 40 people beats a perfect import of 400 that never happens.
What format does the upload take?
A pasted list or a file upload of the contacts you already have — name, property address, and email is the useful core. One-by-one entry works too for small books.
Are duplicates handled?
Yes — duplicates are skipped automatically at load, so re-importing a refreshed list does not double anyone's updates.
Can I get my book back out?
Any time, in one tap. Your book is yours; downloading it is a feature, not a support request.
Realtors join Homeowner HQ for $25/mo and lenders at the $5/mo founding rate, with a $100/mo messaging unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free. Homeowner HQ runs and is a MockTools product — not affiliated with Homebot Inc. of Denver (homebot.ai).