Give your realtors the tool, and your name rides the work: a lender sponsors their realtors in Homeowner HQ — realtors join free, and the lender's name and company appear on the monthly home-value updates those realtors send their homeowners. That is the co-brand: your brand in front of homeowners every month, attached to the agent they already trust, without buying leads or lists.
Sponsorship only. You are buying visibility with realtors and their homeowners — never homeowner data. No books, no homeowner names, no lists, ever, and no leads are promised. Lenders see totals and heat (how many updates went out, where attention is rising) — never a homeowner. A realtor connects with a lender only when the realtor approves it; realtors stay in control of every connection.
In-app messaging is the working layer: with the $100/mo messaging unlock, a lender messages the realtors they work with inside HQ, and a realtor's replies land in the same thread — the relationship lives where the updates are produced.
Homebot's loan-officer plans start at $125/mo (tiers $125/$225/$300) plus a $100 setup fee, and the co-brand ride costs $25/mo per agent on top. HQ is one flat model: realtors join for $25/mo, lenders for $5/mo at the founding rate, messaging is $100/mo for either, and sponsored realtors join at $0. For a lender with 20 realtor partners, that is the quarter-of-the-price comparison in real dollars.
Does the lender get the realtor's homeowner list?
No. Never. Lenders see totals and engagement heat only. The homeowner book belongs to the realtor, attached to that realtor only.
What does a sponsored realtor pay?
$0 to join — the lender's sponsorship covers the realtor's $25/mo join. Homeowners are free as well.
How much does it cost a lender?
$5/mo to join at the founding rate, and $105/mo total with the messaging unlock. No setup fee, no per-agent co-brand charge.
Realtors join Homeowner HQ for $25/mo and lenders at the $5/mo founding rate, with a $100/mo messaging unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free. Homeowner HQ runs and is a MockTools product — not affiliated with Homebot Inc. of Denver (homebot.ai).