The agents who get the repeat business are not the ones who send the most — they send the one thing a past client actually opens: what their home is worth now, and how much equity they have. A monthly update about the client's own home, under your name, beats a year of market newsletters. The second half of the system is knowing who to call: a score per homeowner, so the follow-up goes to the people whose number just moved.
Monthly, automatic, personal: one home-value and equity update per homeowner per month, branded to you, sent from your own email. Quarterly, human: a personal check-in — a call, a text, a short video — to the handful of homeowners whose score says they are heating up. Everything else (holiday cards, market stats blasts) is decoration; keep it only if it costs you nothing.
Why the home-value update works when newsletters don't: it is about their biggest asset, it changes every month, and it gives the homeowner a reason to reply — including correcting the facts, which starts more real conversations than any subject line.
Load your book once (paste, upload, or one by one; duplicates are skipped). Every homeowner gets the monthly update under your name and a Sell score (0–100) from equity, time in home, value movement, and replies. Value moves of ±$10K and equity moves of ±$15K surface as one-tap follow-ups. When a homeowner replies or fixes a fact, the record and the score update — you work the hottest first. $25/mo flat at any book size; $125/mo total with in-app messaging and video.
How often should a realtor contact past clients?
One valuable touch a month is the floor that works — a home-value update is the easiest one to sustain because it is personal and changes monthly — plus a personal check-in each quarter for your hottest contacts.
What should a realtor send past clients?
Their home's current value and equity, under your name. It is the one email about the client instead of about you, and it gives them a reason to reply.
What does Homeowner HQ cost for this?
$25/mo flat to join at any book size, no setup fee; messaging and video are a $100/mo unlock ($125/mo total). Homeowners are free.
Realtors join Homeowner HQ for $25/mo and lenders at the $5/mo founding rate, with a $100/mo messaging unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free. Homeowner HQ runs and is a MockTools product — not affiliated with Homebot Inc. of Denver (homebot.ai).