A reply is the whole point, so the system stops and hands it to you: automation pauses on a reply, the conversation becomes yours, and anything the homeowner corrected is already updated in their record when you open it. Three reply paths do most of the work — 'show me the breakdown', 'fix my facts', and 'talk to my agent' — plus one that grows the book: the shareable homeowner card a client can hand to a neighbor.
Every value estimate is wrong somewhere: a finished basement the data never saw, a paid-off second loan, a rental that looks like a residence. HQ lets the homeowner correct those facts from inside their own update. The correction recalculates their value picture and their Sell score, and it tells you something no algorithm can buy: this person cares about their number. Some of the best listing conversations start as corrections.
'Talk to my agent' routes to the agent who loaded them — never to a pool, never to the highest bidder — because the homeowner is attached to that agent only. That attachment is the trust rule the whole product is built on: the record routes the homeowner back to their own agent, it is never sold, and lenders never see it.
A trigger panel, not a raw inbox: value moved ±$10K, equity moved ±$15K, a correction landed, a video was played to the end — each with a one-tap, pre-filled response you can send or ignore. Silence is also handled with restraint: an unresponsive homeowner gets at most two re-engagement touches, the second only if their number genuinely moved, and then quiet for a year.
Does the automation keep emailing someone who replied?
No. A reply pauses the sequence for that homeowner; the conversation continues with the agent personally. Automation resumes only on the normal monthly update, not as a drip chase.
Who receives a homeowner's question — the agent or a call center?
Their own agent — the one who loaded them into HQ. There is no pool and no routing to strangers.
What happens to a correction the homeowner makes?
It updates their record — value picture and Sell score recalculate, and the agent sees the correction flagged with the follow-up it suggests.
Realtors join Homeowner HQ for $25/mo and lenders at the $5/mo founding rate, with a $100/mo messaging unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free. Homeowner HQ runs and is a MockTools product — not affiliated with Homebot Inc. of Denver (homebot.ai).