What do homeowners get from Homeowner HQ?

One thing, done monthly: an update from your own realtor or lender — not from a platform — showing what your home is worth now, how much equity you have, and what changed since last month. Your agent loads your home once; the update then arrives every month carrying their name.

Inside every update

• Your home's current value — an estimate, honestly labeled. It is built from market data, not a licensed appraisal. For a refinance, a sale, or a dispute, an appraisal is still the number that counts.
• Your equity, in plain arithmetic. Value minus what is still owed. As the value moves and the loan pays down, you watch the gap grow (or shrink) month by month.
• Fix your own facts. Rooms, condition, improvements the records miss — correct them from inside the update and the estimate recalculates. The number gets closer to your real house the longer it runs.
• Ask your agent, from the same place. Thinking about selling, refinancing, or a project? The update is a two-way door back to the agent who sent it — the person who already knows your home.

What it costs, and who sees your information

Homeowners are always free. Realtors pay $25/mo to join and lenders join at the $5/mo founding rate, at any book size, with no setup fee; sending messages inside HQ is a $100/mo unlock ($125/mo total for realtors, $105/mo total for lenders).

Your record belongs to your relationship with your agent: when a realtor loads a book, each homeowner gets one quiet record on the national referral side, attached to that realtor only, whose only job is to route you back to your own agent. It is never sold, never a mailing list, never shown to lenders — and it is wiped if your agent leaves.

Open Homeowner HQ

Homeowner HQ is an AI-powered marketing department for agents and lenders — a relationship and revenue engine, not a homeowner database. The agent-side view of the same system is the monthly home-value update and the Sell score; homeowners just see their own numbers.