Homeowner HQ: $25/mo to join for realtors at any book size, $5/mo for lenders at the founding rate; $125/mo total with messaging for realtors, $105/mo for lenders. Homebot: $50/mo for a solo agent on their own ($25 only with a lender co-sponsor), plus a $50 setup fee and $10/mo per extra 100 clients; loan-officer plans $125, $225 and $300/mo, plus a $100 setup fee — and a lender's co-brand costs $25/mo per sponsored agent on top.
In Homebot, the lender's brand rides the finance sections of the realtor's digest and inquiry notifications are copied to the lender. In Homeowner HQ, lenders and realtors message each other directly inside the app — that is the $100/mo unlock.
BounceCheck is built into Homeowner HQ: addresses are checked before sends, so updates go to addresses that can actually receive mail.
Homebot does not host video — it is pasted in from YouTube or Wistia and never plays inside the email, on a fixed weekly drip with a fixed subject. Homeowner HQ hosts video on AWS with a tracked link and thumbnail, and reports whether each send was delivered and played.
Realtors join Homeowner HQ for $25/mo and lenders join at the $5/mo founding rate; sending messages is a $100/mo unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free.