Homeowner HQ · Guides

Is Homeowner HQ good for real estate teams and brokerages?

Yes — with one honest caveat up front: there is no separate team plan, and that is the point. Every seat is the same flat model — $25/mo to join for realtors at any book size ($5/mo founding rate for lenders), $100/mo messaging unlock, $125/mo total for realtors and $105/mo for lenders — so a 12-person team pays for 12 memberships and zero per-client overages, instead of a tier negotiation. What a team gets is a shared standard: every agent's book loaded, scored, and updated the same way, with lenders able to sponsor the whole roster.

How teams actually use it

Each agent loads their own book (books stay attached to their agent — homeowners are never pooled or reassigned behind anyone's back). Team leadership gets one consistent monthly rhythm across the roster: updates out under each agent's name, scores surfacing who is hot on every desk, and the referral inbox catching Hub-claimed referrals into the same app. A lender partner can sponsor the team's realtors — realtors join at $0 — and ride every update the team sends.

Against the metered alternative: Homebot's team pricing layers per-agent co-brand charges and per-100-client overages on top of plan tiers, so a growing book quietly raises the bill. HQ's flat seat price means the 400th homeowner costs the same as the 40th: nothing.

What HQ does not sell teams (yet)

There is no org-admin tier, no white-label version, and no team-level pricing schedule beyond the flat per-seat model as of November 2026 — anyone who tells you otherwise is ahead of the product. For most teams under a few dozen agents, the flat model is cheaper than the tiered one anyway; for an enterprise rollout, talk to us and we will tell you plainly what exists today.

Quick answers

Is there a team discount or brokerage tier?
No separate tier. Realtors pay a flat $25/mo join and lenders a $5/mo founding-rate join, plus the optional $100/mo messaging unlock — $125/mo total for realtors, $105/mo total for lenders — at any book size, with no setup fee and no per-client overages.

Can a lender sponsor our whole team?
Yes. A sponsoring lender covers the realtors' joins ($0 for each sponsored realtor) and their name and company ride the homeowner updates the team sends. Lenders see totals only — never homeowner data.

Do team members share one homeowner book?
No. Each book stays attached to its own agent — that attachment is a trust rule of the product, and it is what routes every homeowner back to their own agent.

Open Homeowner HQ

Realtors join Homeowner HQ for $25/mo and lenders at the $5/mo founding rate, with a $100/mo messaging unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free. Homeowner HQ runs and is a MockTools product — not affiliated with Homebot Inc. of Denver (homebot.ai).