A home value digest is a monthly summary built for one homeowner about one home: what the home is worth now, how much equity the owner has built, and what is moving around them — branded to their real estate agent or loan officer, not to the software company. Homebot popularized the format with its Homeowner's Digest; the category exists because a report about your house gets opened in a way a market newsletter never does.
A current value estimate with an honest explanation of how it is made — and what it cannot see. The equity position: value minus what is still owed. Movement since last month, because the change is the story. And a door back to the human: reply, correct a fact, or ask the agent a question, from inside the report.
The digest is also a sensor. Opens, clicks, replies, and fact corrections tell the agent who is paying attention — which is why HQ folds them into each homeowner's Sell score instead of leaving them in an email report nobody reads.
It goes out under the agent's name under the agent's name, homeowners can correct their own facts (beds, baths, condition, plans) and those corrections update the record, and a personal video from the agent can ride the same send with a proof report behind it. The homeowner pays nothing, ever; the agent pays $25/mo flat at any book size.
Is a home value digest the same as a CMA?
No. A digest is a monthly, automated value-and-equity update for staying in touch. A CMA is a one-off, agent-built pricing analysis for a specific sale. The digest starts the conversation; the CMA prices the listing.
Who sends the digest — the agent or the software?
In Homeowner HQ, the agent: updates go out under the agent's name — the agent reviews and taps send account. The homeowner's relationship is with their agent, not with a platform.
What does the homeowner pay?
Nothing. Homeowners are always free in Homeowner HQ; the agent who loaded them pays $25/mo to join, and lenders join at the $5/mo founding rate.
Realtors join Homeowner HQ for $25/mo and lenders at the $5/mo founding rate, with a $100/mo messaging unlock ($125/mo total for realtors, $105/mo total for lenders). Homeowners are always free. Homeowner HQ runs and is a MockTools product — not affiliated with Homebot Inc. of Denver (homebot.ai).